Course curriculum

  • 1

    Chapter 1

    • An Introduction to Business and the V.U.C.A. Environment

    • Business Basics Intro Summary

    • Business Basics Framework Template

    • A Video Message from Craig Eason on why he created Business Basics
  • 2

    Creating Growth & Applying the Growth Drivers

    • Business Basics Creating Growth

    • Creating Growth Summary

    • Unique Selling Point (USP) Template

    • Income Channels Template

    • Target Customers

    • The Lean Business Model (LBM)

    • Growth Message Board
  • 3

    Financial Management & the 7 Profit Drivers

    • Understanding Your Financial Information & the 7 Profit Drivers

    • Financial Management Summary

    • Cash Flow Statement

    • Income and Expenditure Statement

    • Balance Sheet

    • Business Basics Financial Plan Template
  • 4

    Taking Risks by Understanding Risk, Managing and Minimising Risk.

    • Holistic Risk Management

    • Understanding Risk Summary

    • Understanding Risk Message Board

    • Understanding Risk Template
  • 5

    Time Management

    • Time Management

    • Business Basics_ Time Management Summary

    • Time Management Message Board

    • Time Management Template
  • 6

    Business Mechanics

    • Business Mechanics

    • Business Basics_ Business Mechanics Summary

    • The Business Basics Canvas

    • Business Mechanics Message Board
  • 7

    Thinking Planning Doing

    • The Tools and the technique

    • Closing Message from Craig Eason, author of Business Basics